The International Website Trust Standard (IWTS) is a quality standard for websites that shows whether a site is trustworthy. The Fachverband deutscher Webseitenbetreiber (FdWB; Association of German Website Operators), together with other professional institutions, has developed a trust standard for websites, which offers website operators, end consumers and users of websites a high degree of security.
Website operators protect and improve their website by taking measures in the areas of cyber security, data protection, ownership and identification obligations as well as user-friendliness and thus make an additional contribution to self-protection and the protection of their visitors. These are decisive advantages, both for the website operators and for the safety of the website visitors and end consumers.
Users and end consumers of the websites visited can see at a glance whether the website is particularly secure and trustworthy by means of the IWTS seal. Experience has shown that the trust in the use of the website and the frequency of use of the certified websites is significantly increased.
Das IWTS-Zertifizierungsprogramm wurde unter Nutzung der ISO 17065 so angelegt, dass der Zertifizierungsprozess von neutraler dritter Seite durch eine Zertifizierungsstelle, der Control Union Certifications Germany GmbH, durchgeführt wird, die ihre Arbeit auf der Grundlage des ISO 17065 durchführt und über eine gültige Akkreditierung durch eine nationale Akkreditierungsstelle verfügt. Die Audits lehnen sich an die Vorschriften der ISO 19001 an.
The IWTS-Standard is intended to support website operators in understanding legal and safety requirements and motivate them to implement them.
By implementing the criteria of the IWTS-Standard, website operators ensure self-protection against, in most cases, warnings or even official sanctions as well as against the risk of being hacked or losing an entire web project.
An implementation of the IWTS-Standard in accordance with the requirements, which is marked with a seal of confidence for websites, brings increased trust and more recognition from users and end consumers.
Both variants include the same demanding criteria in the areas of cyber security and user-friendliness. The German variant contains in particular the important data protection and ownership criteria and criteria of the identification obligations of the Telemedia Act (TMG) and the General Data Protection Regulation (GDPR; in German DSGVO), which are mandatory in Germany. Since internationally almost every country has its own criteria and interpretations, the international standard includes minimum criteria which the FdWB requires for secure and trustworthy websites and which are required for certification in accordance with the IWTS. The prices for the two variants of the IWTS-Standard are identical and depend on the same criteria. Details about the prices can be found here: Price Overview